At the Let’s Grow! 2024 Walmart Marketplace Seller Summit, Walmart leaders unveiled several exciting initiatives to thousands of sellers. Among the key announcements were the introduction of new and expanded categories, including Premium Beauty, Pre-Owned, and Collectibles. These additions provide sellers with more opportunities and offer customers an even wider selection of products.
Tom Ward, the executive vice president and chief eCommerce officer at Walmart U.S., emphasized Walmart’s commitment:
“We’re focused on becoming the customer’s first choice for every item, every season, every day. Walmart Marketplace is a critical component of that mission. The new categories and features we announced today enhance both the customer and seller experience on Walmart.com.”
New and Expanded Categories
Premium Beauty
Walmart is expanding its Marketplace assortment by launching Premium Beauty through a new online experience. This category features more than 20 new brands, including COSRX, T3, and Beachwaver, offering a curated selection of skincare, hair care, and hair tool products. The launch is supported by custom storefronts and editorial content, providing an elevated and seamless brand experience. This addition reinforces Walmart’s position as a top beauty destination, building deeper customer trust with products offered by direct and approved sellers.
Pre-Owned
Walmart Marketplace is introducing “Resold at Walmart,” its first digital destination for cross-category and cross-condition pre-owned items from performance-managed sellers. With a selection of five million items from over 1,700 sellers, this integrated assortment includes luxury fashion, electronics, collectibles, sporting goods, and more, all at Walmart’s value pricing. By extending the life of these products, “Resold at Walmart” aligns with Walmart’s commitment to sustainability and builds on the success of Walmart Restored, a collection of refurbished electronics and small appliances.
Collectibles
Walmart is enhancing the experience for collectors by offering new ways to access highly sought-after collectibles and connecting sellers with the rapidly growing market of enthusiasts. In the Collector Shop, sellers can now enable preorders to generate customer anticipation for upcoming releases, including exclusives to Walmart. Additionally, pre-owned conditions for collectibles are now available under “Resold at Walmart.” Eligible sellers can benefit from 0% commission fees on collectibles through October 31, including action figures, dolls, trading cards, sports memorabilia, comic books, records, and musical instruments.
How SellerSkills Can Help Sellers on Walmart Marketplace
Managing listings for these new categories can be challenging, especially for small businesses with limited resources. This is where SellerSkills comes into play.
Relisting Collectibles and Pre-Owned Items
If you’re a seller looking to relist Collectibles and Pre-Owned items from platforms like eBay and Shopify to Walmart, SellerSkills offers the best listing management software to streamline this process. With SellerSkills, you can easily manage and synchronize your listings across multiple channels, ensuring that your inventory is always up-to-date and accurately reflected on Walmart Marketplace.
Small Business Inventory Management
SellerSkills is also the top choice for small businesses, providing robust small business inventory software that helps you keep track of your products across various platforms. This multichannel inventory management software is designed to simplify the complexities of selling on multiple marketplaces, making it easier for you to grow your business and reach more customers.
Walmart Listing Software
As a leading Walmart listing software, SellerSkills ensures that your listings are optimized for Walmart’s platform, helping you increase visibility and sales. Whether you’re managing a large inventory or just a few products, SellerSkills makes it easy to keep everything organized and running smoothly.
By utilizing SellerSkills, sellers can maximize their reach and tap into the expansive Walmart Marketplace, taking full advantage of the new opportunities presented by these newly introduced categories.