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A quick guide to our
visual identity

We encourage our partners and members of the press to carefully review our quick SellerSkills Brand and Style Guidelines

By using our brand assets, you indicate your acceptance of our Trademark Usage Guidelines shown below and you understand that a violation of these guidelines will result in termination of your license and/or permission to use our brand assets.

Download Brand Assets
Download Brand Assets

Primary Logo

Use this logo as SellerSkills main visual identity

Secondary Logo

Use this logo when the Primary Logo won’t work.

Glyphs

It’s our logo stripped of its wordmark. Use it only when and where space is limited, for instance when the logo has to be within a square or circle shape.

SellerSkills Glyphs SellerSkills Glyphs

Monotone Logos

Use these monotone logo marks when color logo marks won’t work.

Spacing Guidelines

Negative space is ideal for our logos. Use this as a baseline for placement.

Spacing Guidelines Primary Spacing Guidelines Secondary Spacing Guidelines Glyphs

Minimum Size

Preserving legibility in both print and digital formats is crucial.

Digital 125 pixel 100 pixel 25 pixel
Print 1.15 inches .75 inches .25 inches

In Text

In copy, “SellerSkills” should always appear as one word with two capitals “S”.

In Text

SellerSkills Colors

Our primary brand colors are blue and dark blue. Please use accurately.

Blue CMYK: 93 38 0 57
RGB: 8 68 109
HEX: 08446D
Dark Blue CMYK: 100 44 0 75
RGB: 0 35 63
HEX: 00233F

Dont’s of SellerSkills Logos

Here’s a few examples of what we should absolutely avoid when using the logo.

Don’t outline the logo
Don’t outline the logo
Don’t alter colors
Don’t alter colors
Don’t add effects or filters
Don’t add effects or filters
Don’t use against low contrast
Don’t use against low contrast
Don’t stretch or squeeze
Don’t stretch or squeeze
Don’t rotate
Don’t rotate
Don’t remove elements
Don’t remove elements
Don’t add any foreign elements
Don’t add any foreign elements
Don’t use busy backgrounds
Don’t use busy backgrounds

Trademark Usage Guidelines

These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use our brand assets.

  • Use of our brand assets must be expressly authorized in writing.
  • Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.
  • Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage.
  • Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.

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